In today's music industry, it's not uncommon for various artists to release multiple versions or remixes of their songs. After a song's original release, many hip-hop artists will go back into the recording studio with the intent of completely adapting their original song into something totally different. Often times, the remix will feature new artists that weren’t present in the original. This can give the new song a drastically different sound and feel, while still building off of the success of the original track. Sometimes these new artists will be from completely different genres, and the remix will end up sounding nothing like the original. These remixes can introduce different genres to different audiences, and potentially bring in more money for the artist. By reaching out to different audiences, the artist may be able gain more mainstream popularity in today’s competitive market.
Jay-Z - "Encore"
Jay-Z & Linkin Park - "Numb/Encore"
Jay-Z's "Encore" was popular among the hip-hop crowd when it was first released in 2003 on The Black Album. Later in 2004, Jay-Z and Linkin Park teamed up to release a collaboration album called Collision Course. The hit single off the album combined lyrics from Linkin Park's "Numb" and "Encore" by Jay-Z. The song became very popular and ended up reaching number 20 on the Billboard Hot 100. This is a great example of a hip-hop artist remixing a previously popular song with an artist of a different genre, in order to reach a completely new audience and obtain commercial success. Rock fans were introduced to hip-hop, and vice-versa.
Kid Cudi - "Day 'N' Nite"
Kid Cudi vs. Crookers - "Day 'N' Nite"
"Day 'N' Nite" was originally released by Kid Cudi on his 2008 mixtape A Kid Named Cudi. Later on in 2009, a remix was released with the Crookers that added a very heavy dance influence to Cudi's original track. The remix became very popular among both hip-hop and electronic music fans. "Day 'N' Nite" was Cudi's first hit song, and the remix only enhanced his mainstream popularity.
Florida Georgia Line - "Cruise"
Florida Georgia Line - "Cruise (Remix) ft. Nelly"
Rappers aren't the only ones who feature artists from different genres in their remixes. Sometimes rappers themselves may be featured on remixes that allow the original artist to reach an entire new audience. Florida Georgia Line's "Cruise" became a huge hit among country music fans in 2012. Later on, they released a remix with Nelly that received radio play on pop stations throughout the country. This collaboration introduced mainstream audiences to Florida Georgia Line.
Macklemore & Ryan Lewis - The VS. EP & The VS. Redux
Some hip-hop artists will create an entire album that consists of remixes of their previous songs. In 2009, Macklemore and Ryan Lewis released The VS. EP, and a year later, they released The VS. Redux which consisted of the same songs, just remixed.